Blog Single

Search is no longer just about typing a query into Google and clicking links. In 2025, we’re witnessing one of the biggest shifts in how people discover information—the rise of AI-powered search platforms like ChatGPT, Claude, and Perplexity.

Here are the four biggest trends shaping the future of search:

1. AI Platforms Now Handle 13% of All Searches

Until recently, Google was the undisputed leader in global search. But today, conversational AI platforms are eating into that dominance. ChatGPT, Claude, and Perplexity together now account for 13% of all searches worldwide.

That means millions of people are no longer just “Googling” but instead asking AI systems for instant, context-rich answers—without ever leaving the platform.

2. Google’s Market Share Drops to 85%

For the first time in years, Google’s iron grip on search is weakening. Its market share has dipped to 85%, signaling that users are willing to explore alternatives.

The reason? Speed, convenience, and the ability of AI tools to deliver concise summaries without overwhelming users with multiple links and ads.

3. 7.5 Billion Visits to AI Search Platforms in August 2025

Traffic data tells the full story. In August 2025 alone, AI-based search platforms collectively recorded about 7.5 billion visits.

This isn’t a passing fad—it’s a sign of large-scale adoption. AI tools are not only popular with tech-savvy users but are also quickly becoming mainstream.

4. Younger Generations Are Leading the Shift

Gen Z and Millennials are driving higher adoption of AI-based search. Unlike older demographics who are more comfortable with traditional search engines, younger users prefer direct, summarized, and conversational answers.

For them, AI is not just a tool—it’s a replacement for search engines. Over time, this generational shift could reshape the entire digital ecosystem.

The New Search Behavior: Links Are Losing Relevance

Here’s the most important insight:

• 87% of all searches still happen on traditional search engines like Google.
• But when it comes to AI summaries, only 20% of users actually click a link below the summary.

This means AI is not just changing where people search but also how they interact with information. Instead of browsing multiple sites, users are increasingly satisfied with AI’s one-stop answers.

What This Means for Businesses & Marketers

• SEO is evolving → It’s no longer just about ranking on Google; businesses must optimise for AI-driven answers.
• Content strategy matters more than ever → AI tools pull from trusted, high-quality sources. Publishing authority-driven content will be key.
• Shift in traffic sources → Expect referral traffic from traditional search to decline as AI platforms capture more user attention.

Final Thoughts

The search landscape is in the middle of a revolution. While Google remains dominant, AI platforms are growing at an unprecedented pace—driven largely by younger generations and changing user behavior.

For businesses, marketers, and content creators, the message is clear: adapt now or risk being invisible in the AI-driven search era.

How CreativeKatta Can Help

At CreativeKatta, we help brands stay ahead of the curve by building future-ready digital strategies. From AI-optimised SEO to social media storytelling and conversion-driven websites, we ensure your business isn’t just visible—but unforgettable.