Search is changing quickly. For years, small businesses focused on ranking their websites on Google for specific keywords. However, people now use AI-powered search tools to discover businesses, compare services, ask questions, and find recommendations. Google’s AI-powered search experiences, ChatGPT, Microsoft Copilot, Perplexity, and other AI platforms can summarize information from multiple sources. As a […]

For years, getting found online meant one thing: rank higher on Google. Businesses invested in keywords, backlinks, and page speed — and it worked. Traditional SEO was the undisputed backbone of digital visibility.